All the News That Fits the Wall
Gardena, California
LOCAL BOY NOW SELLS SAMSUNG
Alright, let’s stop acting like this is one more polite little line-card note that gets skimmed between coffee and somebody complaining about freight. ByDesign is now the residential Samsung rep. That is not a footnote. That is not a “nice little add.” That is a full-blown market event. Samsung is the biggest display brand on the planet, and now, on the residential side, we are the guys helping you make money with it.
Let me be crystal clear before anybody gets weird: commercial remains with our good friends at AV Partners. Full respect. Full support. They carried the water, took the arrows, and know our world cold. But on the residential side, that baton is now in our hands, and we are not entering this conversation quietly.
Just know that the headline product — the thing you should start putting into your premium display conversations immediately — is the Samsung 115-inch MicroRGB MR95. This is it. A lot of you have seen it already, and its here - and it was built for our customers. The MRN115MR95FXZA is $30,000 MSRP. The panel is 4K, uses Samsung’s Micro RGB technology, supports up to 144Hz, and carries Glare Free anti-reflection treatment. In other words, this is not fantasy-brochure nonsense. It is an actual product, with an actual model number, and an actual reason to start specifying it now.
How to Spec the 115 Right Now
| U.S. Model | MRN115MR95FXZA |
| Screen Size | 115-inch class |
| Resolution | 4K (3840 x 2160) |
| Refresh | 120Hz native, up to 144Hz |
| Connectivity | 4 HDMI, 4K 144Hz on HDMI 1/2/3/4, eARC, 2 x USB-A, Ethernet, optical out, Ex-Link RS-232C |
| Wireless | Wi-Fi 5, Bluetooth 5.3 |
| Anti-Reflection | Glare Free |
| Size w/o Stand | 2570.4 x 1478.0 x 35.7 mm / approx. 101.2 x 58.2 x 1.4 in. |
| Weight w/o Stand | 88 kg / approx. 194 lb |
| Package Weight | 140 kg / approx. 308.6 lb |
| VESA | 1000 x 600 mm |
| Approx. MSRP | $29,999.99 |
Here is the shortest version of the pitch: this is the giant-screen answer for clients who want impact without hearing one more word about projector compromise. If the room is bright, if the client wants a statement piece, if the wall itself is becoming the entertainment object, if they want giant screen but not projector behavior, this belongs in the conversation now.
And no, this is not just “big TV, but bigger.” Samsung’s Micro RGB platform uses individual red, green, and blue light control instead of the usual blue-or-white-backlight-plus-filter routine. Samsung also positions it around Micro RGB AI Engine and Micro RGB Precision Color. Up to 144Hz, Glare Free, wide viewing angle, AI picture enhancements, Dolby Atmos, Q-Symphony, gaming support — all the right top-end badges are here, but the actual story is simpler than that: it looks like a problem for every older premium display conversation you were having last week.
Now let’s talk like adults about install reality (picture me with hands on hips), because this part matters. The set is about 101.2 inches wide, 58.2 inches high, and 1.4 inches deep without the stand. It weighs about 194 pounds without the stand and ships at about 308.6 pounds packaged. Translation: this is not a “we’ll figure it out onsite” product. This is a delivery-path, manpower, structure, mounting, staging, and serviceability conversation. The VESA pattern is 1000 x 600. It's wide, but only about 200 pounds, so you can definitely put it on a credenza.
Dealer Play
- Put it into every premium media room conversation immediately.
- Use it when the client wants huge impact without projector tradeoffs.
- Lead with giant-screen confidence in bright or design-sensitive spaces. it does not matter.
- Plan install like a pro: access, crew, structure, bracket, service clearance.
- Sell the room, not just the panel — placement, audio, control, lighting, sightlines. This TV was absolutely built for CI.
And that is where we come in. This is not us shouting “hey look, a new TV.” This is us telling you that you now have a major residential display platform with actual support behind it and a rep team that can help with product selection, pricing guidance, system development, tech guidance, sales engineering, and pre-sales support. In other words, all the stuff that usually slows the deal down? We help clear that out of the road.
Buying still happens the normal way. Order through your distribution channel. No weird ritual. No secret decoder ring. No mystical cave pricing. You buy where you buy. We help you get to “yes” faster and more intelligently.
Samsung’s listed support structure also matters here. Their TV support and service infrastructure includes repair and support workflows through Samsung support, while their product pages and business pages position the 115-inch Micro RGB as a live, current offering. So this is not “sell it and pray.” This is a real platform with real infrastructure behind it.
And there’s one more thing that makes this much more dangerous in the best possible way: Joaquin is bringing the 115-inch Micro RGB into our showroom. Which means this stops being a PDF pitch and becomes a walk-in, stand-there, look-at-it, watch-your-client-go-silent pitch. That changes close rates. That changes urgency. That changes who gets remembered.
So here’s the billboard version, one more time: ByDesign is now your residential Samsung rep. The 115-inch Micro RGB MR95 is real. Model Samsung MRN115MR95FXZA at $29,999.99. It is 115 inches, 4K, up to 144Hz, Glare Free, with four HDMI ports supporting 4K/144, eARC, RS-232C, Wi-Fi 5, Bluetooth 5.3, VESA 1000 x 600, and the physical scale to make your install crew mutter colorful things unless you plan properly.
So start specifying it now. Not later. Not after everyone else posts about it. Not once the market “settles.” Right now. Because this is not a polite update. This is a line-card earthquake, and the guys who move first are usually the guys who look smartest six months later.
Gardena Experience Center • Southern California • Arizona • Nevada • Hawaii